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Consumer Oriented Agricultural Marketing

Ruchira Shukla, ISBN 13: 9789386071828, Year : 2017, Rs. 795 Rs. 629 (Free shipping within India only. No extras for postage and handling. )


Agribusiness management is newly emerging discipline. There is a dearth of quality study material giving proper coverage of modern concepts of consumer oriented marketing as applied to agriculture markets. This book focuses on Four