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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Hardcover

W Chan Kim and Renee Mauborgne , ISBN 13: 9781625274496, Year : 2015, Rs. 1250 Rs. 1000 (Free shipping within India only. No extras for postage and handling. )


This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating