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Manoj Kumar Padhy, ISBN 13: 9789382823346, Year : 2016, Rs. 795 Rs. 676 (Free shipping within India only. No extras for postage and handling. )
F. Scott Fitzgerald has once ridiculed advertising by describing it "as a racket whose constructive contribution to the humanity is exactly minus zer" this obversation reflects the dilemma on advertising and its effect on society in general and consumers in particular. In an environment of zealous competition in the foreground of a market economy,
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