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Hospitality Marketing: With Special Reference to Tier II Cities

Dr Urvashi Yashroy, ISBN 13: 9788171921379, Year : 2017, Rs. 950 Rs. 855 (Free shipping within India only. No extras for postage and handling. )


This book is a compilation of my research work done on 'Issues pertaining to the Hospitality marketing in Tier II cities of Vidarbha'. The whole understanding of the topic in suchcities is based on trial and error and is not an organized structure,whereas, the industry in these sectors has gone beyond the imagination of paternally run businesses. The idea of choosing this subject was to bring in a formal approach to marketing of the hospitality industry in Vidarbha and bring forth the aspects of hospitality marketing that can be explored and ventured into within the boundaries of the region. The fast growing industry is soon going to face many challenges and the book will equip them and the students aspiring to make a career in the hospitality sector.